24×7 Direct provides cost-saving and efficient staffing solutions that helps Australian and US business owners in their daily operations. The premier offshore Australian staffing agency helps out multiple companies across different industries specially finance, accounting, IT, and digital marketing serving over hundreds of customers of varying size and scale.
Hours delivered back to the business
Website performance optimization
Domain Authority score
The Challenge
Following a period of rapid growth through acquisition, 24×7 Direct were looking to achieve their target number of clients and virtual staff. In order to do this, they chose to focus firstly on their ads, outdated and limited technologies.
24×7 Direct’s chosen focus had resulted to unsuccessful reach of their goal, bugs on crucial parts of their website such as call-to-actions, and a lack of website consistency that made the user experience confusing. The numerous issues at play were something 24×7 Direct were keen to address.
Additionally, in the face of increasing industry regulation and compliance requirements, modern website solutions, 24×7 Direct were eager to stay ahead of the curve in responding to these changes, whilst also maintaining the relentless customer focus and agility that is at the core of their DNA.
What did
Macovin Web Co. do
24×7 Direct & Macovin Web Co.’s shared appreciation for the power of combining scale and global reach with flexibility and agility made our partnership an obvious choice. Macovin Web Co. have been working with 24×7 Direct since May 2023 in 6 key workstreams: Website Development, Website Optimization, CRO, Website Maintenance & Support, Graphic Design & Search Engine Optimization, supporting the 24×7 Direct team specializing in Recruitment and Human Resources.
Website Design and Development – Macovin Web Co. worked with the 24×7 Direct team to have a professional and modern website by identifying their brand; researching the User Interface of the industry; and conducting User Experience Mapping for the company’s target audience. Thus far Macovin Web Co. have delivered and optimized and secured WordPress website.
Website Optimization – The company’s old website has some vulnerabilities and their website performance was below average in industry’s standards. After developing their modern website, from back-end to front-end, Macovin Web Co. applied their website optimization techniques, such as cache configuration, script and media files compression and utilizing content delivery network (CDN) to make their website pages load significantly faster and secured, resulting for better user experience.
Conversion Rate Optimization – Macovin Web Co. added researched-based components for users to engage on the company’s call-to-actions. We’ve displayed relevant trust factors like reviews, case studies, guarantees to build trust in the eyes of the visitor. We’ve made their user selling proposition to be clear in describing how their service can do to their visitors and why they should choose their services than their competition.
Website Maintenance & Support – Macovin Web Co. leads the client’s website by conducting their scheduled maintenance and support, from its server to front-end of their website. This includes gathering KPI and statistics from prominent analytical tools suggested by Macovin Web Co.
Graphic Design – Macovin Web Co. led the improvement of 24x7Direct’s branding through replacing generic stock photos with branded and eye-catching blog banners, YouTube thumbnails, relatability, authenticity of the company. Macovin Web Co. initiated and created graphs and charts to balance the image-text ratio in statistical contents of 24x7Direct.
Search Engine Optimization – Macovin Web Co. led the improvement of 24x7Direct’s analytics by introducing innovative solutions and technologies to identify the cause of bounce rates or low engagement rates. Macovin Web Co. then improved their domain authority score to +50% and increased their organic traffic, link building and visibility.
Before
After Revamp
The Results
- +80% domain authority score
- Over 3,200+ hrs delivered back to the business
- 270% increase on their CRO
- Optimized and secured client's digital presence
- Recovered and secured client's hacked website
- Lower bounce rate
